What Is Ideation in Design Thinking? 2024 Ideation Techniques Guide
By Emily Stevens
Ideation is how designers continuously generate fresh ideas.
As part of the Design Thinking process, ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In this guide, we’ll go deeper into an explanation of ideation, why it’s so important to your work as a designer, and how you can prepare for productive ideation sessions. We’ll also introduce some of the most important ideation techniques.
Want to skip ahead? Just click on the links below to navigate your way through the guide.