Myth 1: You should use your branded podcast to sell your brand
At first glance, a branded podcast seems like the perfect opportunity to sell your product/service. However, a branded podcast is not an extended infomercial, and listening apps aren’t the shopping channel.
Above all, branded podcasts are an opportunity to increase brand credibility and awareness. If you name-drop your product for twenty minutes, you will get neither. Awareness and credibility come from a podcast that is well-respected and that provides value to the audience.